March 7, 2011

PRESS RELEASES: 2011 International Children's Day of Broadcasting examines gender roles

NEW YORK, USA, 4 March 2011 – This Sunday, broadcasters around the world will show special programmes and feature young people’s opinions to mark the International Children’s Day of Broadcasting (ICDB), an annual UNICEF initiative begun in 1991 to encourage quality children’s programming and the participation of young people in the media.

The theme of this year’s ICDB – ‘Girls are… Boys are…’ – will examine what innate behaviours, abilities and interests correspond to being a boy or girl, and gender limitations placed on young people.

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