March 10, 2011

NEWS / RESEARCH: Study shows new TV and social media trend among the youth

LONDON, March 9 — Young Britons have taken to a new television and social media trend that could have far-reaching consequences for the worlds of broadcasting and advertising, according to a study.

Specialist digital marketing agency Digital Clarity yesterday published a survey of 1,300 British mobile Internet users below the age of 25 that showed that most use a mobile device to talk to friends about the show they were watching.

full article

No comments: