February 4, 2011

NEWS: Youth Media Alliance Intros Special Award for Interactive Web Content (CANADA)

A new award for interactive Web or mobile projects has been announced by the Youth Media Alliance, as part of its 2011 English-Language Awards of Excellence competition.

YMA will be handing out the first-ever Special Jury Award to an original or convergent digital media project this year, one that stands out for the positive values it presents to young Canadians.

YMA says the new award was instituted both to provide an added boost to the Canadian mobile/Web content production industry, and to help the organization achieve its goals of encouraging and promoting screen-based productions of the highest quality.

The award winner will have provided young users with content that promoted healthy living; informed them of the importance of education, tolerance, physical fitness, and solidarity; or conveyed Canadian values.

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