November 1, 2010

NEWS: Children's junk food ads 'made for adults'

Advertisers are bypassing rules aimed at curbing junk food marketing to children by claiming their ads are targeting adults, an analysis claims.

The industry ad watchdog dismissed complaints about ads for Oreo, Smarties and LCMs rice bars after accepting manufacturers' claims that their ads were aimed at adults, despite the presence of children in the television commercials.

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