NEWS: The Alliance for Children and Television adopts a new name: Youth Media Alliance

MONTREAL, Nov. 18 /CNW Telbec/ - The Alliance for Children and Television is expanding its base and changing its name to Youth Media Alliance (YMA). The association's chair Peter Moss made the announcement today in conjunction with the Média-Jeunes conference being held in Montreal until tomorrow. "This new name more clearly defines our current mission, at a time when we're working in various ways to improve the quality of screen-based content for Canadian children and teens. In a world where more and more content is being delivered on new platforms, especially for young people, Youth Media Alliance intends to continue focusing its efforts on all screen-based media," said Moss. Read more: http://www.digitaljournal.com/pr/166654#ixzz15kSdqHUK