Muscat - The internet has long been key to the business world and recent surveys continue to indicate that consumers are researching and buying more and more online. But the question being asked at the 2nd Muscat Youth Summit is can social media have a positive impact on local businesses and the nation's identity?
'There's a lot of talk about social media, hype about how useful it is and a seemingly endless list of social networking sites to try out. But good use of social media can offer ways to strengthen how the world views Oman and how we as a nation reach out to our target audience. Not using these tools could mean we miss out on opportunities,' suggests His Highness Sayyid Faisal Al Said, COO, Brand Oman Management Unit (BOMU) and organizer of the Muscat Youth Summit.
Backed by UNESCO, Oman's Ministry of Education, Omantel, Khimji Ramdas, Omran, Qalhat LNG, Sohar Aluminum, Oman Air and City Cinema the Summit's third day provided hands-on training for 180 participants in the arena of social media. Workshops explored youth fashion, culture and national identity and involved presenters from SB.TV, Omantel, Al Wisal FM, United Media Services and O2.