September 2, 2010

ARTICLES / RESEARCH: UK youth culture squeezes 9 hours of media into 7 hours of the day

The UK Office of Communications (Ofcom) which regulates more or less all communications in the UK has put together a 379 page report, its largest to date, on the habits of UK consumers. It has automatically gone for the headlines by talking about the indecent amount of time we all spend consuming media from consumer electronics devices from the TV to radio, broadband, telecoms through to our cellular handset.

But underneath the hype and the drama of a nation that spends 45% of its waking hours with their head immersed in such a device, there are many interesting factoids to the report, which can be downloaded as a pdf from the Ofcom site.

full article and more info

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