September 29, 2010

ARTICLES: Internet the new junk food battleground

By Caroline Winter - Updated Wed Sep 29, 2010 8:59am AEST

Child health experts say food and drink companies are doing anything but reducing their marketing of unhealthy products to children.

They say a new report shows young people are increasingly being targeted through new media, making responsible food choices even harder for parents.

Flinders University nutritionist Kaye Mehta says junk food advertising to children used to be largely confined to television, but the focus is shifting.

"There has been an explosion of marketing techniques through non-broadcast media," she said.

"Children are being exposed to very increasingly clever, sophisticated marketing techniques for products that are largely unhealthy, so what chance do they have to make healthy choices?"

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