May 10, 2010

NEWS / CAMPAIGNS: Youth media climbs higher for Aldi campaign (UK)

Youth Media, the youth media network based in Glasgow, has signed up Aldi and the Guardian for major campaigns for the next month, both aimed at university students graduating this year.

Aldi is promoting its graduate opportunities scheme with striking A1 posters in which a woman is shown climbing out of the top of the panel, with the headline, “How high are you aiming?”

full article

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