March 1, 2010

NEWS: $20 million windfall for Pakistani TV

ISLAMABAD // A US-funded project to develop educational television programming for Pakistani children has set the broadcast industry alight with an offer of enough funding to build and operate a world-class satellite channel.

USaid, the US Agency for International Development, issued a request for applications for its proposed Pakistan Children’s Television (PCTV) project on December 18, saying it intended to provide US$16 million to $20 million (Dh59m to Dh73m) over four years to the successful applicant.

“The overarching goal of PCTV is to develop the language, problem-solving and critical thinking abilities of children through television and other media programmes and outreach materials … [and it] also seeks to promote positive attitudes among young Pakistani audiences,” the USAID request document said.

full article - request for applications

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