Leslie Scrivener - Feature Writer
It took 90 ideas, 30 scripts, one big rejection, two red couches, nearly four hours of raw footage, one untried child actor and a baboon in a police hat to make a commercial that airs for the first time on Monday. The public service announcement lasts 30 seconds; making it took a year.
That's the short story. The long story is a road trip through the creative and corporate missteps and imagination behind every commercial you – and your children – see on television.
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