Tuesday 19 Jan 2010South Korea today announced curbs on television advertising for junk food in a bid to cut obesity and promote healthy eating among children, AFP reports.
Advertising of food high in fat, sugar and salt will be banned from all TV from 5 p.m. to 7 p.m., the Health Ministry said, and will also be prohibited during children's programmes shown at any time.
"The ban, to be enforced this month or in early February, applies to high-calorie, low-nutrient food, snacks and sweets," a ministry official in charge of food safety said.
Official data showed more than one-third of ads aired during children's TV programmes were for food, mostly for sweets, instant noodles and soft drinks.
Consumer groups have called for stricter measures to protect children from junk food, saying one out of five children in South Korea is overweight.
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