Kaiser Preps Media Use Study, Will Give To FCC - Study will focus attention on shift to mobile, other digital platforms
By John Eggerton -- Broadcasting & Cable, 1/6/2010 5:04:00 PM
The Kaiser Family Foundation says it will unveil its latest study on kids' media usage Jan. 20. It will then submit it to the FCC as way of comment in the commission's omnibus Notice of Inquiry (NOI) into that very subject.
If past is prologue, the FCC will pay close attention to the study.
The FCC's NOI cited findings the previous two versions of the same study (issued in 1999 and 2004) in teeing up the question of how it should modify its regulation of children's programming in response to the rise of digital media.
According to a source, the Kaiser report focuses heavily on mobile media.
The study, Generation M2: Media in the Lives of 8- to 18-Year-Olds, looks at media use in 2009 by a "representative sample" of a couple thousand kids/youth ages 8-18, including on their use of TV, video games, the Internet and cell phones, according to Kaiser.
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