by Rod HuntressNEW YORK, USA, 27 January 2010 – Partnerships play a vital role in UNICEF's efforts to halt and reverse the HIV/AIDS pandemic. When it comes to delivering messages about HIV prevention, the organization's work with media and entertainment partners such as MTV provides a valuable – and credible – connection to young audiences.
VIDEO: Watch now
Yesterday at its New York headquarters, UNICEF highlighted a recent collaboration with MTV with a screening of 'Shuga', a three-part TV drama about a group of young friends living in Nairobi, Kenya. As they explore the complexities of love, the characters confront the risk of HIV infection – and learn that a positive test result for the virus is not a death sentence.
full article
No comments:
Post a Comment