BS Reporter / Chennai/ Hyderabad November 12, 2009, 0:24 IST
With the mainstream media leading by ratings, profit and populist culture, UNICEF is readying an alternative participatory media through its CAMP (Children As Media Producers) initiative to bring forth the un-represented issues in society.
In a pilot project in Medak district of Andhra Pradesh, with the support of University of Hyderabad, UNICEF has trained 21 government school students from VIII, IX and X standards as television reporters. And, armed with Sony digital cameras and tripods supplied by UNICEF, these young journos, fully acquainted with picturisation, scripting and editing, have already produced 15 films on social issues in the last five months.
“The idea behind CAMP is to encourage people from deprived communities to express themselves and get exposed to media technologies. For Unicef, the basic premise of the initiative is that children must be seen as producers and not merely as consumers of information,” says Michel Saint-Lot, Unicef representative for Andhra Pradesh and Karnataka.
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