October 27, 2009

RESEARCH / ARTICLES / TV:Kids watch more than a day of TV each week (USA)

Reporting from New York - More than an entire day -- that's how long children sit in front of the television in an average week, according to new findings released Monday by Nielsen.

The amount of television usage by children reached an eight-year high, with kids ages 2 to 5 watching the screen for more than 32 hours a week on average and those ages 6 to 11 watching more than 28 hours. The analysis, based on the fourth quarter of 2008, measured children's consumption of live and recorded TV, as well as VCR and game console usage.

http://www.latimes.com/entertainment/news/la-et-kids-tv27-2009oct27,0,2531927.story

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