NEWS / CHILDREN'S TV: Ofcom to ban product placement in children's TV shows from December (UK)

No product placement will be allowed in programmes aimed at under-16s, including US imports

Ofcom is warning all children's TV broadcasters and producers that after December this year no product placement will be allowed in any programmes aimed at under-16s, including those imported from the US.

The crackdown, which will be written into the Ofcom broadcast code, follows the implementation of the new Europe-wide Audio Visual & Media Services directive, and applies to all new programmes broadcast in the UK that are made and broadcast after 19 December.

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