By Rebecca Leffler
CANNES -- The 15th annual MIPJUNIOR market wasn't all fun and games, though gaming and other multiplatform media were the talk of the Riviera town during the two-day kids market preceding MIPCOM that wrapped Sunday night in Cannes. MIPJUNIOR turned 15 this year and showed signs of growing up smoothly as it enters its later teen years.
This year's theme, "Resetting the button on kids TV," allotted for business deals and cross-cultural channel surfing between media execs from all over the world throughout the weekend. Toy manufacturers, product licensing businesses, cross-platform brands and new-media partners convened for the event.
Despite the sunny skies, MIPJUNIOR attendees couldn't escape the large clouds of global recession and advertising slumps on everyone's minds. However, the global youth market, while not recession-proof, seems to be surviving the storm.
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