UK Teen 'Schools' Investors On Youth Media Preferences
Posted on: Tuesday, 14 July 2009, 14:57 CDT
Matthew Robson is an average 15-year-old from the UK, but a major US bank in London is looking to him for advice.
In a research note written during work experience with Morgan Stanley in London, Robson described the current state of media through the eyes of a teenager, and influential people are listening.
Edward Hill-Wood, who supervised Robson during his work experience, referred to the report as "one of the clearest and most thought provoking insights we have seen."
The report depicts the way Robson and his peers consume media – from social networking to video games. One standard they abide by is that they do not want to pay for the media they consume, he wrote.
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