June 26, 2009

STUDIES / RESEARCH: Nielsen Study: Teens Still Rely Primarily on Traditional Media

Nielsen Study: Teens Still Rely Primarily on Traditional Media

By Georg Szalai and Colbern Uhl

NEW YORK Don't get too caught up in the hype of digital media usage. That is a key message of "How Teens Use Media," a new research report by The Nielsen Co. that it will present in New York Thursday at its annual "What Teens Want" conference.

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