June 15, 2009

NEWS / INTERNET: ON THE NET: WXXI launches new site for kids

ON THE NET: WXXI launches new site for kids

Staff and Wire Reports - Saturday, June 13, 2009 6:18 AM EDT

WXXI, the public broadcaster based in Rochester, has launched a new just-for-kids Web site.

The site is specifically targeted for children age 6 to 10 years old -- the fastest growing user demographic of the Internet.

Find the site at www.wxxi.org/kids.

The new site is designed to provide a safe, developmentally appropriate and commercial-free place online.

Framing the site around award-winning children's programming from PBS KIDS GO! and WXXI-TV, WXXI.org/kids brings together resources for a kid-friendly, fun and educational online experience.

On the new site children can participate in surveys, post comments and questions; watch their favorite PBS KIDS GO! shows and special segments from WXXI's Homework Hotline series on a broadband video player, and learn about upcoming kids' events.

In a 2008 survey conducted by the Youth Media Council, television remains the number one medium among children 6 to 10 years old, but there has been a significant increase in Internet use among this group.

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