April 1, 2009

NEWS: Singapore youth among region's most media-savvy

Singapore youth among region's most media-savvy

A SURVEY by market research company Synovate shows Singapore's youth are voracious consumers of mass media.

They spend up to 13 hours a day watching television, reading newspapers and listening to music. Online, they listen to music, send e-mail and play games.

In the past 12 months, their consumption patterns have risen, compared to their peers across 12 economies in the region, including China, Japan, Malaysia and Vietnam.

The poll ranked 940 youth here aged eight to 24 against 13,256 of their regional counterparts.

Youth here ranked behind those in South Korea, Hong Kong and Taiwan.


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