NAB 2009 - thePlatform sees rise in video views for children's programming
April 20, 2009 — 8:16pm ET | By Pete Wylie
LAS VEGAS - thePlatform announced Monday increased growth in its delivery of children's entertainment content for major media companies. Children's programming now represents 8 percent of total online video views delivered by thePlatform, up 141 percent year-over-year, including videos delivered to thePlatform's lead customer in this initiative, www.4kidsTV.com. www.4kidsTV.com is a video programming portal that features content from the CW Network's Saturday morning lineup, such as Teenage Mutant Ninja Turtle and Sonic X, in a kid-friendly environment that meets all legal requirements for a site targeting youth audiences.
"Online video is a great supplement to our traditional television business, and we view it as a tremendous growth opportunity," said Mark Kirk, director of interactive operations for 4Kids Entertainment. "We turned to thePlatform because of their success in deploying, managing and driving views to many of the largest video portals on the Web, and their experience with this particular genre of content.