Every other Wednesday Rovshen Abylov, the young Turkmen TV anchor, greets viewers on the channel “Yashlyk” (translated as “youth”) and invites them to explore the world of childhood in the newly produced TV show named “Children’s Soul”. Aired specifically for young viewers, the new show introduces children to all possible concepts pertaining to their rights, development and participation.
The children’s TV show is a new initiative of Turkmenistan Yashlyk youth channel and the United Nations Children’s Fund UNICEF that aims at advancing overall child development through high quality programming and broadening children’s outlook by increasing their access to ideas and promoting critical thinking and participation in social and cultural life through media.Each episode of “Children’s soul” is structured into three segments covering the issues of health, education, rights, sports, nutrition, environmental protection, culture, art, science and other themes that are of interest to children of Turkmenistan. The episodes take a form of the talk or discussion, feature stories, field visits, invitation of celebrities to the show, games, songs, cartoons, short social films, demonstration and discussion of books.
“The idea of producing a new TV show for children together with UNICEF occurred when I participated in the OneMinutesJr video workshop on children’s rights, organized by UNICEF and the Ministry of Culture and TV and Radio Broadcasting of Turkmenistan,” starts his story Rovshen Abylov, a twenty year old TV professional who is combining his TV experience with an undergraduate study at the State Institute of Culture majoring in TV production. “It was at the workshop that I understood how awareness of rights and development issues could help children grow up healthy, educated and protected in Turkmenistan. I decided to initiate a dialogue between Yashlyk channel and UNICEF to create a child-friendly programme that would boost both, children’s learning and contribute to their development and I succeeded,” adds Rovshen proudly.
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