Research and Markets: UK Kids and Teens: Hyperconnected Youth Analyzes The Behavior Of Users Who Are Growing Up In A Fast-Moving World Of Instant Communications
DUBLIN, Ireland, Dec 04, 2008 (BUSINESS WIRE) -- Research and Markets ( http://www.researchandmarkets.com/research/69eafc/uk_kids_and_teens) has announced the addition of eMarketer's new report "UK Kids and Teens: Hyperconnected Youth" to their offering.
Kids and teens in the UK are developing complex media habits, shifting rapidly among different channels and multiple devices. In order to reach them, marketers cannot rely on simple, old-style media plans and traditional platforms.
The UK Kids and Teens report analyzes the behavior of users who are growing up in a fast-moving world of instant communications that their parents once only dreamed about.
Amazingly, most UK children are online.
The Office of Communications (Ofcom) found that 65% of kids ages 8 to 11 had Internet access at home in 2007. Among children ages 12 to 15, the percentage rose to 75%.