Award for world's best educational pre-school media in 2008 goes to Ethiopia
‘Tsehai Loves Learning’ is a popular educational children's media project in the local Ethiopian language of Amharic. This UNESCO-sponsored programme won the top prize in the pre-school category at the Japan Prize 2008 International Contest for Educational Media. Beyond the international recognition associated with this award, the prize includes an ornate trophy and $3,000 USD.
The Japan Prize was established in 1965 by the national Japanese broadcaster NHK. The annual festival honours the top educational programmes worldwide. ‘Tsehai Loves Learning’ topped 30 other programmes which were entered into the category from around the globe. The Ethiopian show creators were able to attend the festival thanks to the UNESCO Office in Addis Ababa.