Guide to portrayal of children in media
A DEDICATED children's television channel, tougher scrutiny of music videos and stricter guidelines for advertisers have been recommended to combat the sexualisation of children.
The Senate Environment, Communications and the Arts Committee said yesterday the sexualisation of children was of increasing concern and "a significant cultural challenge".
"This is a community responsibility which demands action by society," the report says.
The Senate committee report, tabled in parliament yesterday, recommends a children's television channel and a classifications system for magazines similar to that for television programs as two measures to combat sexualisation of children in the media.
Other recommendations include vetting of advertisements, for advertisers worried they are pushing the limits or for repeat offenders, and a call for broadcasters to review their classification of music videos.
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