NEWS: UNICEF encourages Yemeni media to play a big role in saving the lives of children

Saving the lives of children in the first five years is no longer an exclusive domain of health professionals, UNICEF's Chief of Communication and Advocacy observed here today in his concluding remarks at a Workshop on Role of Media in Child Survival. The media, he underscored can play a big role in saving the lives of children by getting across simple messages that are crucial to save children from diarrhea, malnutrition and easily preventable diseases.

Wrapping up a lively question and answer session at the conclusion of media workshop in Ibb, he said, "Media is one of the many social and cultural institutions charged with the responsibility of providing information and knowledge on how to take care of children, protect them and above all to save them from disease and death", Naseem-ur-Rehman remarked.

The Media Workshop in Ibb Government brought together over 60 journalists and radio producers for a two-day workshop that provided a rare opportunity to local journalists to indulge in a focus group discussions with health professionals and UNICEF team. Media representatives indulged in interesting dialogue to grasp the effectiveness of major factors such as immunization, nutrition, maternal health, safe drinking water, sanitation and poverty. Many countries across the world facing the same problems have drastically curtailed their child mortality rates by adopting primary health care approaches, said Naseem-ur-Rehman. The Media in Yemen urgently needs to shift its attention from projection of problems and bad news to a solution oriented reporting.

Link: http://yementimes.com/article.shtml?i=1155&p=local&a=6