April 2, 2008

NEWS / RESEARCH: Are you an 'Alpha Socialiser'' or an 'Attention Seeker'? ... Ofcom research identifies social networking profiles

Are you an 'Alpha Socialiser'' or an 'Attention Seeker'? ... Ofcom research identifies social networking profiles

Nearly half of all children who have access to the internet have their own personal profile on a social networking site, according to extensive qualitative and quantitative Ofcom research published today.

The report reveals just how quickly social networking sites have become a part of Britons' lives. As well as widespread use amongst 8-17 year olds (49 per cent of internet users in that age group), the report also reveals that over a fifth (22 per cent) of adult internet users aged 16+ have their own online profile.

full article - detailed report

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