Television commercials promoting unhealthy food and drinks will be banned during programmes aimed at children up to the age of 16 in a bid to cut childhood obesity, Ofcom has announced.
The media watchdog said from April this year, advertising for products which were high in fat, salt and sugar, and which would particularly appeal to children, must not be shown in or around programmes for those under the age of 10.
From the beginning of January 2008, a total ban will come into force for advertising junk food during programmes aimed at or which appeal to under-16s.
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