Nickelodeon And UNICEF Launch A New Initiative Aimed At Motivating Children In Latin America11 Feb 2008
UNICEF and Nickelodeon Latin America announced the launch of a new initiative aimed at bringing about positive changes in the daily lives of children throughout Latin America.
Nickelodeon and UNICEF's global initiative strives to educate children about their rights, options, and provide them an opportunity to share their opinions as well as take action on issues, such as climate change, caring for the environment, water conservation and recycling.
"Children are a fundamental part of building a better future, and providing them with the tools to become more aware of their environment is one of our goals. It is important to reach children in a fun and creative way that they can identify with. We at UNICEF are happy to be part of this initiative with Nick, and to have Verdito as a character we can count on to motivate children to contribute to and be a part of a better planet," said Nils Kastberg, UNICEF's Regional Director for Latin America and the Caribbean.
Verdito is a green square-shaped animated character. Being green means being aware of your surroundings; especially caring for the world around you in order to become a better and more compassionate adult. Verdito, who symbolizes that common sense that is innate in every child, always expresses his opinions in a way children find fun and exciting. He is the voice of reason, and his unwavering and powerful smile illustrate his commitment to living a happy life.
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