February 1, 2008

ARTICLES / NEWS / MOBILE PHONES: New AIDS film in Georgia circulated using mobiles

New AIDS film in Georgia circulated using mobiles

Innovative mobile phone technologies used to target young people about issues surrounding AIDS

Tblisi, 29 January 2008- A twenty minute long film about AIDS has been produced as part of the Save the Children and UNICEF-led educational campaign targeting young people in Georgia. The film aims to educate young people about the disease without preaching and dictating.

The film will be split in five parts and converted into the mobile phone format. Young peer counselors will distribute one piece at a time to their clients, and will encourage them to pass it on to their friends. The distribution of the film through mobile phones is a very innovative method of reaching young people and has never been used in Georgia before.


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