January 23, 2008

IT: Many iPod users are under 10

Many iPod users are under 10

A report claims many children under 10 years old are iPod users

Jonny Evans


iPod peripheral manufacturers are eyeing up a newly emerging market. 31 per cent of children have MP3 players - and half of those are iPods, a report claims.

According to a report on AdAge, the market for child-focused media content for MP3 players across the board - including for the iPod - is exploding, and accessory makers can't be too far behind in considering this emerging market.

FULL ARTICLE AT:
http://www.macworld.co.uk/news/index.cfm?newsid=20219

MORE AT:
http://adage.com/article?article_id=123205

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