January 21, 2008

ARTICLES / ADS: Call for ban on junk food ads in games

Call for ban on junk food ads in games

By Murdo MacLeod

HEALTH campaigners have called for a ban on junk food adverts placed in computer games played by children.
The British Heart Foundation (BHF) has warned that companies might use product placement and ads within computer games to get around the ban on advertising during children's TV programmes.

And they believe that even though many games have age-restriction labels on them, they are often played by children who are younger than their supposed target market.

'In game' advertising has become an increasingly important part of marketing as younger audiences spend more time playing video games than in front of the TV watching programmes.


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