REGULATIONS / ADVERTISEMENT: Food makers in Europe volunteer to cut ads directed at children (EUROPE)

Food makers in Europe volunteer to cut ads directed at children

*BRUSSELS
<http://www.iht.com/articles/2007/12/11/technology/adban.php?WT.mc_id=techalert#>:*
*Reuters*

Leading companies in the European food and beverage industry said
Tuesday that they would voluntarily change their policies on advertising
for children by the end of next year, setting standards on nutritional
content to encourage more healthful lifestyles.

The move followed recent calls by the European Union for the food
industry to use commercial communications to support parents in making
the right diet and lifestyle choices for their children, the 11
companies said in a joint statement.

They agreed not to advertise food and beverages on television programs,
Web sites or in print media where children under age 12 could be
considered a target audience, except for products that met specific
nutrition criteria.

They also agreed not to engage in any commercial communications related
to food and beverages in primary schools, except where specifically
requested by or agreed to with the school administration for educational
purposes, the statement said.

FULL ARTICLE AT

http://www.iht.com/articles/2007/12/11/technology/adban.php?WT.mc_id=techalert