by Gary Rusak <mailto:editorial@brunico.com>
On the heels of landing carriage in Eastern Europe earlier this month,
new 24-hour preschool television channel JimJam is getting ready to
launch its first feed across Central Europe and add another 1.4 million
subscribers to its viewer ranks.
The move ups the channel's existing reach on Sky Italia children's
package, and JimJam is set to hit more than six million households by
early 2008. Also, English, Polish, Hungarian and Czech versions are
available, and a Romanian channel is due to launch in January 2008.
Owners Chellomedia and Hit Entertainment will continue to work on
landing more carriage deals throughout 2008. The current channel lineup,
not surprisingly, runs heavy on content culled from HIT's series
library, including /Thomas & Friends/, /Bob the Builder/, /Fireman Sam/
and /Kipper/.
SOURCE: http://www.kidscreen.com/articles/daily/20071213/jimjam.html
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