November 7, 2007

CALL FOR ENTRIES: The PRIX JEUNESSE Interactivity Prize 2008 - DEADLINE DEC 10, 2007

The PRIX JEUNESSE Interactivity Prize 2008


Since 1964, PRIX JEUNESSE has been the premier prize in children's and
youth television. In 2000, with
many young people sharing their screen time between TV and the Internet,
PRIX JEUNESSE launched a
"Web Prize" for sites related to children's TV programmes. As with the
TV contest, the goal was not only
to honour outstanding work, but to discuss and evolve standards of
excellence for this emerging medium.
Now, as young people seek entertainment and information from multiple
devices and technologies, the
"Web Prize" will become the "PRIX JEUNESSE Interactivity Prize," given
to the application (website,
interactive television, game, mobile media, etc.) that best represents
excellence in a broadcaster's
interactive strategy connected with a children's TV program or series.
Criteria will be similar to the
television competition, adapted to the special possibilities of
interactive digital media.
One Interactivity Prize will be given, covering all platforms and
technologies and all target ages.

Like the TV competition, entries will be scored in four major areas:
Idea, Script (or Content), Realization
and Target Audience. Judges will also consider special factors of
interactive media, such as safety and
responsibility to the child audience, extraordinary efforts to connect
with young people "where they are,"
and innovative content or formats. The cross-media relationship with the
associated television
programming will also be taken into account.

Who May Enter
Up to 2 entries are allowed per company. They may come from the
broadcaster, or an independent
interactive producer with permission of the rights-owning or licensing

Entry Requirements:
We realize there are technological, cultural, linguistic and other
challenges in reviewing diverse forms of
interactive media from around the world. Therefore, we will leave it to
the producer/distributor to decide
how best to "show off" his/her entry. Beyond the entry form, you are
invited to submit a brief
presentation in any medium that PRIX JEUNESSE can easily post on a
(closed) web site for judges to
For example: A website entry could include links to the live site. A
mobile application (limited by the
geography of the mobile signal) might instead provide short videos that
show and explain the idea. A
game-maker could send screen shots, video of game play, or even an
interactive demo.

There will be six finalists, chosen by an international jury of
children's media experts. The jury will review
the entry forms and presentations on the above-mentioned website,
discuss them online, and vote for the

All finalists will be presented during a special session at the festival
(30 May - 4 June 2008 in Munich), to
be followed by discussion and voting. Any PRIX JEUNESSE delegate who
attends the briefing session is
eligible to vote.

Each finalist will have 6 minutes for presentation, either by
1. A member of the production team;
2. Someone else from the channel or production company, already planning
to attend PRIX JEUNESSE;
3. A video presentation (this is least preferred).
Finalists are strongly encouraged to ensure that someone attends PRIX
JEUNESSE to represent their

Final ballots must be turned in shortly after the briefing and
discussion. Voters can use a worksheet listing
the criteria to calculate their final rating, which will be an overall
score between 1 and 10. The entry
reaching the highest average score will be given the Interactivity Prize.

The entry deadline is 10 December 2007.

PRIX JEUNESSE INTERNATIONAL Rundfunkplatz 1 T +49 89 5900 2860
Bayerischer Rundfunk D-80335 Munich F +49 89 5900 3053

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