November 7, 2007

ARTICLES: Shorter is sweeter for kids' shows

Shorter is sweeter for kids' shows

*Short animation features which can be accessed across a range of media
are the future of children's broadcasting, says Michael Carrington.
Getting animated over animation
<> *

"Children are fearless. They are using all the new technologies. They
are very adept from an early age at accessing content when they want it
and where they want it."

Mr Carrington, who was in Wellington this week to address the animation
conference ANIMFX NZ, has a warning for politicians who may be
considering a fast-food advertising ban, as proposed by the Obesity
Action Coalition last week.

A ban on junk-food advertising came into force in Britain in April and
has caused major funding woes, he says.


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