November 5, 2007

ARTICLES / ADVERTISING: Children More Vulnerable To Intrusive Internet Advertising

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Children More Vulnerable To Intrusive Internet Advertising

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November 4, 2007 2:11 p.m. EST

Paul Icamina - AHN News Writer

Washington, D.C. (AHN) - The digital generation is more vulnerable than
ever to increasingly intrusive Internet advertising, says Kathryn C.
Montgomery, an expert on children and online marketing at American
University's (AU) School of Communication.

"Digital marketing has made (children and teens) more vulnerable to the
influence of Madison Avenue," says Montgomery who was consulted last
week by the U.S. Federal Trade Commission on privacy-related issues and
digital marketing practices.

Online behavioral marketing collects information about a consumer's
activities online - including searches, Web page views, shopping cart
behavior, social network relationships and broadband video use, Newswise
reported.

FULL ARTICLE AT http://www.allheadlinenews.com/articles/7009050742

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