October 9, 2007

NEWS: Podcast is all-in-one babysitter

Podcast is all-in-one babysitter

Sesame Workshop sets up a podcast that brings 'Sesame Street' to the
plugged-in family.

By Deborah Netburn, Los Angeles Times Staff Writer

October 6, 2007

On Sept. 18, the Sesame Workshop, the nonprofit organization behind
"Sesame Street," launched the first in a series of video podcasts
available for free download on iTunes. It was an instant success. Think
painful supermarket moments, noisy dentist office moments and
embarrassing restaurant moments: Mom or Dad whips out the iPod. Baby
pacified. Baby learning!

In one week, the podcast became the most downloaded video on the site
and, three weeks and two more podcasts later, "Sesame Street" is still
at No. 1.

FULL ARTICLE AT
http://www.latimes.com/entertainment/news/la-et-sesame6oct06,1,6652799.story?coll=la-headlines-entnews&ctrack=1&cset=true

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