TV / REGULATIONS / ADVERTISING: Nickelodeon sets junk food limits on TV characters

Nickelodeon sets junk food limits on TV characters

Thu Aug 16, 2007 4:56AM EDT

NEW YORK, Aug 16 (Reuters) - Viacom Inc's children's television network Nickelodeon will limit use of its licensed characters on food packaging for products that do not meet certain health criteria.

Nickelodeon's announcement comes after some of America's largest food and drink companies, including McDonald's Corp, the Coca-Cola Company and PepsiCo Inc, last month said they would put stricter controls on advertising aimed at children under 12. Nickelodeon said its policy will become effective with new licensing agreements in January 2009, according to a letter on Wednesday from president Cyma Zarghami to Rep. Edward Markey, a Massachusetts Democrat and chairman of the House telecommunications committee.

Markey last month called on media companies to join food and drink companies in adopting more responsible food marketing to help address childhood obesity.

FULL ARTICLE AT http://www.reuters.com/article/technology-media-telco-SP/idUSN1630935420070816

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