Don't blame advertisers for our children's problems

Far from corrupting the young, our industry is helping to educate them, says Marina Palomba

Thursday August 9, 2007
The Guardian

Helen Pidd's article implied throughout that advertisers are complicit in seeking ways to circumvent the latest strict rules on the content of advertising targeted at children (We are coming for your children, July 31). Having attended a marketing conference about advertising to children, Pidd states that "brands are using [new techniques] to work 'creatively' with the law", and reports advertisers joking about going back "to the good old days" when companies could run TV campaigns such as "Don't forget the fruit gums, mum". When these commercials were aired, though, Britain did not have an obesity problem. Today these adverts are prevented from appearing around any children's programmes.

FULL ARTICLE AT http://www.guardian.co.uk/commentisfree/story/0,,2144472,00.html

_________________________________________

Chris Schuepp
Young People's Media Network - Coordinator

Youth Media Consulting GbR
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany

Tel./Fax: +49 2365 502480
Mobile: +49 176 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

The opinions and views expressed in this message and/or articles & websites

linked to from this message do not necessarily reflect the views of the
United Nations or its agencies.
_________________________________________