July 30, 2007

NEWS / ADVERTISING: Fast food ads target kids' TV (AUSTRALIA)

Fast food ads target kids' TV

Article from: Daily Telegraph

By Rhett Watson

July 23, 2007 12:00am

CHILDREN continue to be bombarded by junk food TV adverts despite thousands of parents joining a national campaign to have them banned.

A NSW Health report reveals that while the overall number of junk food ads has been decreasing, advertisers are now targeting the most popular children's shows.

The report shows that in top-rating children's shows, 72 per cent of all ads were for junk food - 6 per cent more than last year.

FULL ARTICLE AT
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