NEWS / ADVERTISING: Kellogg Cuts Junk-Food Pitch to Kids

Kellogg Cuts Junk-Food Pitch to Kids

Food Company Will Reduce Marketing of Less Healthy Foods to Children Under 12

By Todd Zwillich
WebMD Medical News - Reviewed by Louise Chang, MD

June 14, 2007 -- Kellogg announced Thursday it would scale back its marketing of unhealthy products to young children, a move observers praised as a step toward shifting American children toward healthier diets.

The company, the world's largest breakfast cereal manufacturer, said it would cut the sugar, fat, and sodium content of food it markets to children under 12 years of age. Foods that don't meet the new standards will no longer be advertised to kids on television, radio, the Internet, or in print.

FULL ARTICLE AT http://www.webmd.com/parenting/news/20070614/kellogg-cuts-junk-food-pitch-to-kids

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