Children's media skew gender
Wed May 2, 6:56 AM ET
Few people know that my first "acting" role was The Rifleman, from 1960s TV. As little girls, my best friend and I wanted to be brave like the characters on that show, so when we played in her backyard I was often Lucas McCain, and she would be the son, Mark.
In 2005-06, the University of Southern California's Annenberg School of Communication conducted the most comprehensive analysis of children's movies and TV programming ever done. The research was commissioned by See Jane, a program I established at the non-profit Dads & Daughters to reduce gender imbalance and stereotyping in children's media.
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