November 13, 2006

TV: Weekend Spy: Kids TV in crisis?

Weekend Spy: Kids TV in crisis?

Sunday, November 12 2006, 14:08 UTC - by Joanne Oatts

Kids TV as we know, or have known it, is under threat. With growing support for a ban of high fat, salt and sugar foods (HFSS) alongside children's programming, it looks likely that ITV will seek to reduce its children's output to compensate for the lost ad revenue. Many in the industry are worried about what this will do to kids TV in this country. But is this just a load of old fashioned television types trying to protect their jobs, resisting new media and not embracing the multi-channel market? Joanne Oatts investigates.
Chris Schuepp
Young People's Media Network - Coordinator
Youth Media Consulting GbR
c/o ECMC (European Centre for Media Competence)
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