October 13, 2006

VIDEO: Lonely girl, magician for UN anti-poverty campaign

Lonely girl, magician for UN anti-poverty campaign

October 11, 2006

WASHINGTON --  The United Nations has enlisted a lonely girl, a magician, and other Web video makers as part of the world body's campaign against poverty.

The video makers were each asked to come up with brief anti-poverty ads that are posted on the hugely popular video-sharing Web site YouTube and are targeted at young audiences. The ads are part of the UN's "Stand Up Against Poverty" campaign that culminates Sunday with millions of people around the world set to stand up at rallies and other events to denounce poverty.

"There has been an enormous response because the online community is a very powerful environment for communication," Mandy Kibel, deputy director and head of communications for the UN Millennium Campaign, which is behind the anti-poverty initiative, said. "We felt it was a very important environment for us to begin to explore."

Of three anti-poverty videos produced for the Stand Up campaign and posted on YouTube is one featuring Jessica Lee Rose, the teenage actress who plays Bree in Lonelygirl15, a widely popular video series. In it, the young actress informs viewers that half of the world's population lives on less than $2 a day and encourages them to "stand up" for the cause.

Another video features Marcos Tempest, the virtual magician, who reminds his audience of the October 15 and 16 events to mark the global cause against poverty, and a third features the popular Renetto, who climbs up onto his roof to "stand up" against poverty and raise awareness.
Chris Schuepp
Young People's Media Network - Coordinator
Youth Media Consulting GbR
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany
Tel./Fax: +49 2365 502480
Mobile: +49 176 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
The YPMN is supported by UNICEF and hosted by the ECMC.
The opinions and views expressed in this message and/or articles & websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.

No comments: