Teens less likely to light up if they understand media: study
Last Updated: Tuesday, October 10, 2006 | 12:42 PM ET
Media literate teens are half as likely to take up smoking than their peers who have less understanding of advertising methods and motives, suggests a new study.
"Many factors that influence a teen?s decision to smoke ? like peer influence, parental smoking and risk-seeking tendency ? are difficult to change," Brian Primack, an assistant professor at the University of Pittsburgh and the study?s lead author, said in a release.
FULL ARTICLE AT http://www.cbc.ca/consumer/story/2006/10/10/smoking-media.html
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