RESEARCH: Teens less likely to light up if they understand media

Teens less likely to light up if they understand media: study

Last Updated: Tuesday, October 10, 2006 | 12:42 PM ET

CBC News

Media literate teens are half as likely to take up smoking than their peers who have less understanding of advertising methods and motives, suggests a new study.

"Many factors that influence a teen?s decision to smoke ? like peer influence, parental smoking and risk-seeking tendency ? are difficult to change," Brian Primack, an assistant professor at the University of Pittsburgh and the study?s lead author, said in a release.

FULL ARTICLE AT http://www.cbc.ca/consumer/story/2006/10/10/smoking-media.html

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Chris Schuepp
Young People's Media Network - Coordinator

 

Youth Media Consulting GbR
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany

 

Tel./Fax: +49 2365 502480
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Email: cschuepp@unicef.org
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