October 11, 2006

RESEARCH: Teens less likely to light up if they understand media

Teens less likely to light up if they understand media: study

Last Updated: Tuesday, October 10, 2006 | 12:42 PM ET

Media literate teens are half as likely to take up smoking than their peers who have less understanding of advertising methods and motives, suggests a new study.

"Many factors that influence a teen?s decision to smoke ? like peer influence, parental smoking and risk-seeking tendency ? are difficult to change," Brian Primack, an assistant professor at the University of Pittsburgh and the study?s lead author, said in a release.

FULL ARTICLE AT http://www.cbc.ca/consumer/story/2006/10/10/smoking-media.html

Chris Schuepp
Young People's Media Network - Coordinator
Youth Media Consulting GbR
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany
Tel./Fax: +49 2365 502480
Mobile: +49 176 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
The YPMN is supported by UNICEF and hosted by the ECMC.
The opinions and views expressed in this message and/or articles & websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.

No comments: