MTV and Microsoft join for youth technology research
by Jennifer Whitehead Brand Republic 5 Oct 2006
LONDON - MTV and Microsoft are embarking on a research project to find out the social impact of technology on the world's youth.
Young people in China, Germany, India, Italy, Japan, Mexico, the US and the UK will be asked about how digital media have an impact on their lives.
The new research will look at the impact of viral video, instant messaging, email, social networks, mobile phones and online gaming.
The idea is to expand the research outside understanding the habits of early adopters or focusing too much on the technology itself.
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