October 10, 2006

RESEARCH / TECHNOLOGY: MTV and Microsoft join for youth technology research

MTV and Microsoft join for youth technology research

by Jennifer Whitehead Brand Republic 5 Oct 2006

LONDON - MTV and Microsoft are embarking on a research project to find out the social impact of technology on the world's youth.

Young people in China, Germany, India, Italy, Japan, Mexico, the US and the UK will be asked about how digital media have an impact on their lives.

The new research will look at the impact of viral video, instant messaging, email, social networks, mobile phones and online gaming.

The idea is to expand the research outside understanding the habits of early adopters or focusing too much on the technology itself.


FULL ARTICLE AT http://www.brandrepublic.com/bulletins/digital/article/596859/mtv-microsoft-join-youth-technology-research/

Chris Schuepp
Young People's Media Network - Coordinator
Youth Media Consulting GbR
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany
Tel./Fax: +49 2365 502480
Mobile: +49 176 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
The YPMN is supported by UNICEF and hosted by the ECMC.
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