Newspaper project for young people gets top honors
A major Indian newspaper has received international honors for a project that promotes news readership among young people and encourages them to try out journalism.
The World Association of Newspapers (WAN) has named the Times of India the 2006 World Young Reader Newspaper of the Year.
At a time when newspapers worldwide face declining readership and struggle for the divided attention of younger generations, the Times relaunched its student edition, successfully increasing its circulation by 50 percent and reaching 2,000 schools across India. According to WAN, the Times used market research to learn more about what students wanted from the edition.
As part of the same program, more than 4,000 students participate in putting their own newspapers together. The program includes travel and leisure incentives for the young journalists.
WAN will present that award and others at its World Young Reader Conference, scheduled for March 25 to 28 in Washington, D.C. For more details on the conference, visit http://www.wan-press.org/washington or stay tuned to IJNet.
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